Carbon Vitamin

How much confidence does your business website project? Do customers view you as confident enough to consider trusting you? There is a danger in being either too confident or exuding a lack of confidence. Some sites can come across as too brash and frighten customers away. This type of site is generally reflective of high-pressure sales tactics often used in face-to-face sales efforts. Some sites can be too timid. They have some information, but there is never a call to action and the customer is left wondering what they are supposed to do with your site. In both scenarios you will likely weaken the potential traffic flow to your site. Why? Customers neither like to be led by the nose nor do they like feeling as if you don’t really know what you’re doing. You should always frame information about your business and products in positive, but truthful terms. If you make a big claim about your product you should be prepared to have the notion challenged and be able to back up y...

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From a copywriter’s point of view, it would be great if clients had a crystal ball that they could use to see which copywriter best suits their project. There are different types of writing and first-hand experience proves that only a handful of people really know there’s a difference. To digress for a moment, we’ve even come across clients who think that web designers are supposed to write the copy for their web pages. Most don’t. It makes sense. Web designers design. Web developers develop or write code, html or php, and build the structure of your site. So… that leaves you with your web content. Who writes your copy, and how do you publish web content that is going to attract web traffic and then persuade your web visitors to buy? It seems so obvious, but the fact of the matter is, it isn’t. A few years ago, I fellow I met said to me, “What does anyone need a copywriter for?” It’s true. Copywriters were invisible, a behind-the-scene professional. Ad agencies used to be one of th...

The worst of nature’s fury often brings out the best in people’s generosity toward those affected by disasters. For example, according to national headquarters of the American Red Cross, the organization received more than $2.12 billion from September to December 2005 to help victims of Hurricane Katrina in the south-central United States, with much of the money contributed through local American Red Cross chapters around the country. What many people may not realize is that 100 percent of those dedicated donations went straight to the national Red Cross organization, creating some unintended fund-raising challenges for local chapters in their ongoing mission to serve the needs of people closer to home. “Americans were very generous in giving to major national and international relief campaigns throughout the past year,” said Rick Hankins, director of administrative services and information technology for the Greater Cleveland Chapter of the American Red Cross. “At the same tim...

The idea that there exists a secret cabal of power elite whose soul purpose is world domination has inspired untold numbers to cower in paranoia. If they even exist, this group, often referred to as The Illuminati, are so secretive that they can only be speculated upon. They are rumored to be the most powerful people in the world. Based on these rumors lets see what things these people can teach us about becoming “enlightened”. Here is my list of the top ten things that the Illuminati do that make them better than the rest of us. 10. They start off rich and powerful. This is number ten because it’s the least important. Having a good foundation to start from does make things easier but if you’re smart, have a plan and be flexible, it’s very likely that you can achieve anything. Poet Rob McCuen once said “I was born a poor bastard. All I had to go was up.” 9. They build networks and trust the right people. You may find that with all the people in the world there are a lot o...

It is vitally important, particularly from a financial point of view, to have your HOME BASED BUSINESS up and running as quickly and as smoothly as possible. This generally leads to extended hours of toil both in minor and major areas, times of frustration, times of joy, and times when sleep and relaxation time are sacrificed. WORKING FROM HOME does not tend to allow you the luxury of packing up for the day, leaving the premises, and returning the next day. (I suppose you could, but you may have a problem in convincing your spouse and/or children that it is the thing to do!!) Working within the confines of your family home makes it far too easy to burn the candle at both ends. Sneaking in an hour or two (or three!!) of extra work before sunrise while the family is still enjoying a good nights sleep, or working away later in the evening and into the night while the Late, Late Movie is being screened. All this after having put in a full day of work, or prior to putting in a full day ...

To an increasing number of people who seek isolation, privacy, and exclusivity, the place to go are the tiny Venezuelan islands of Los Roques. The Venezuelan islands of Los Roques are the most southern islands in the Caribbean, and they are not the easiest place to get to, which is why they are becoming the exclusive hideaway of the rich and famous. To get there you need to fly from Caracas, in a small plane, probably a ten seater propeller plane, and so you get the chance to clearly see what is so attractive about Los Roques. The sea is so shallow, it looks like turquoise glass from the plane, with several islands sticking out of this perfect sea, some absolutely tiny. The aircraft lands on Gran Roque, on a very dusty airstrip, no real formalities or help here, you pick up your bags yourself, and literally within a couple of minutes you can be in your accommodation. The first thing that will strike you is the wind, it blows all the time, and the second thing is the complet...